B

umi Serpong Damai, commonly referred to BSD City is a privately developed planned community at Serpong district of South Tangerang, within Greater Jakarta in Indonesia.The project was initiated in 1984 by a group of private developers and starred in 1989.The town is implemented and managed by the holding company PT Bumi Serpong Damai Tbk, which is owned by Sinar Mas Land, a subsidiary of the Sinar Mas Group, a large industrial conglomerate in Indonesia.BSD City encompasses a total area of approximately 6,000 hectares.The homes in the community are designed to be suitable for Indonesia's upper-middle class,in gated neighbourhoods, each with a different theme. At the time of project development during 90's, BSD City was the most ambitious urban planning scheme in Indonesia to combine housing, business and commercial properties. BSD is a complete community, with businesses, schools, shopping malls, hospitals and hotels.

Indonesia Convention Exhibition (ICE) is a convention and exhibition centre located at BSD City, which is the biggest convention and exhibition centre in Indonesia. Eka Hospital is the most important hospital in the township. Medika Hospital, located some kilometres nearby, also provides similar healthcare service.There are shopping malls and recreation centers such as Aeon Mall, The Breeze, QBIQ, ITC BSD, as well as traditional markets with modern flavors such as BSD Modern Market and Intermoda Modern Market. The Breeze is a good popular site for shopping and eating.